My Fave Cruelty-Free Beauty Brands

Sometimes it’s difficult to know what’s cruelty-free or not. Luckily here in South Africa we have Beauty Without Cruelty (BWC) – an organisation that works tirelessly to educate us as consumers about animal exploitation. BWC approved products all have a tiny bunny logo somewhere on the packaging which is so helpful when shopping. But unfortunately, not all cruelty-free products have the logo and not all cruelty-free brands appear on the BWC humane guide… sticking to brands that don’t test on animals is a lot easier than you may think. Here are a few of my trusty cruelty-free picks.


When it comes to skincare, I tend to stick with Woolies. I’ve been using their face washes and moisturisers for well over a year and I’ve recently traded in make-up wipes for their eye make-up remover and cream cleanser – such a great move. My skin is super sensitive so wipes are just too much for me. The Woolies products are gentle and they agree with my skin which is all I can really ask for. They have a variety of ranges and offer products for oily, dry, sensitive and “normal” skin types. All the products are affordable as well, which is such a bonus when it comes to skincare. All Woolies make-up is cruelty-free as well which is faaaantastic. I can’t use any of their face make-up because they don’t make a shade light enough for me (#palegalprobs) but I have an eyeshadow quad from there that I love!


The Body Shop

Although some of their products are a tad pricey, the Body Shop is such a goodie. Skincare, body care, make-up and beauty tools… they have it all. Aside from having a slightly over-the-top collection of body butters, I’m also a huge fan of their make-up (especially their lipsticks) as well as their fragrances. I have the vanilla body mist and it’s wondrous. I’ve heard great things about the Vitamin-E range, so that’s on my list of things to try as well.


Anyone who knows me is well aware of the fact that I am obsessed with Lush bath bombs. It makes me so so sad that I have about three sitting in my bathroom cupboard, patiently waiting to be plopped into a warm bath. Come on Cape Town rain – where you at!? Aside from the magical bath bombs, I’m also a huge fan of their soaps (particularly ‘honey I washed the kids’) and their shower gels and jellies They have SO many scents and their products are fun and quirky.



You might just think of Essence as the cheap make-up brand, but they’re actually totally cruelty-free as well. Best. News. Ever. They have soooo many products – yay for all the choices! So much of my makeup bag consists of Essence products, but my absolute faves are the ‘Make Me Brow’, the ‘Lash Princess’ mascara (the turquoise one), the camouflage concealer, the waterproof liquid eyeliner (the blue one with the little brush) and basically all of their eyeshadows and lipsticks. I told you – I’m such a fan.


Available at Clicks, NYX is another a super affordable make-up brand that are completely cruelty-free. Many a beauty blogger has raved about their contour and highlighting palettes, but personally I’m a fan of their liquid lipsticks, namely the soft matte lip cream and the ‘Liquid Suede’ ranges. Currently, NYX make-up is only available at certain Clicks stores, with some shops having a bigger selection than others, buuuut on Saturday the 26th of August a huge NYX store is opening at Canal Walk. WHOOT!


Okay I know that this brand is based in the US, but some of my fave products are from ColourPop so it just had to be on this list. They have an overwhelmingly large selection of super trendy products that are affordable – even with the current rand/dollar exchange rate. I have two of their ultra matte liquid lipsticks and one of their highlighters and I looove them all. They often offer free worldwide shipping deals if you spend over a certain amount, so check out their website – their products are magical.


I hope this list was helpful in some way… what are your favourite cruelty-free products?

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